REFERENCES 1. Callaghan, Shaun, Martin Lösch, Anna Pione, and Warren Teichner, “Feeling good: The Future of the $1.5 Trillion Wellness Market,” Mckinsey & Company, April 8, 2021, https://www.mckinsey.com/ industries/consumer-packaged-goods/our-insights/feeling-good-the- future-of-the-1-5-trillion-wellness-market. 2. McKinsey & Company, “The Future of Wellness: Connected and Customized,” The Next Normal, July 21, 2021, https://www. mckinsey.com/~/media/McKinsey/Featured%20Insights/The%20 Next%20Normal/The-Next-Normal-The-future-of-wellness. 3. World Health Organization, The Impact of COVID-19 on Mental, Neurological, and Substance Use Services: Results of a Rapid Assessment, Geneva: World Health Organization, 2020, https://www. who.int/publications/i/item/978924012455. 4. Astound Commerce, 2021 Health and Life Sciences Consumer Research Study, unpublished study. 5. CB Insights, The State of Telehealth Q2’21 Report: Investment & Sector Trends to Watch, July 29, 2021, https://www.cbinsights.com/ research/report/telehealth-trends-q2-2021/. 6. The United States Government, “Fact Sheet: President Biden Announces New Actions to Protect Americans and Help Communities and Hospitals Battle Omicron,” The White House, December 21, 2021, https://www.whitehouse.gov/briefing-room/statements- releases/2021/12/21/fact-sheet-president-. 7. The CyberPeace Institute, Addendum to the Strategic Analysis Report “Playing with Lives: Cyberattacks on Healthcare are Attacks on People,” November 12, 2021, https://cyberpeaceinstitute.org/ publications/sar001-healthcare-addendum/. 8. IBM Corporation, Cost of a Data Breach Report 2021, July 2021, https://www.ibm.com/security/data-breach. 38 39

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