ASTOUNDCOMMERCE.COM ASTOUND HEALTH REPORT 2023 + References 1. Jill McKeon, “Biggest Healthcare Data Breaches Reported This Year, So https://healthitsecurity.com/ Far,” Health IT Security, September 2, 2022, features/biggest-healthcare-data-breaches-reported-this-year-so-far. 2. Carly Page, “Medibank Breach: Hackers Start Leaking Health Data after Ransomware Attack,” TechCrunch, November 9, 2022, https:// techcrunch.com/2022/11/09/medibank-ransomware-leak/. 3. Cost of a Data Breach Report 2022, IBM Corporation, July 2022, https://www.ibm.com/reports/data-breach. 4. Taryn Plumb, “How Virtual Reality and the Metaverse are Changing Rehabilitation,” VentureBeat, November 15, 2022, https://venturebeat. com/virtual/how-virtual-reality-and-the-metaverse-are-changing- rehabilitation/. 5. “Still Feeling Good: The US Wellness Market Continues to Boom,” McKinsey & Company, September 19, 2022, + https://www.mckinsey.com/industries/consumer-packaged-goods/our- Conclusion insights/still-feeling-good-the-us-wellness-market-continues-to-boom. 6. Digital Therapeutics Market, Strategic Market Research, April 2022, https://www.strategicmarketresearch.com/market-report/digital- therapeutics-market. From telehealth to remote monitoring to digital therapeutics, many of the tectonic technological 7. Louis Chan and Nicholas Fu, “Latin American E-Commerce: shifts to healthcare accelerated by the COVID-19 A Fast-Growing Phenomenon,” HKTDC Research, March 9, 2022, epidemic are here to stay. However, the bar https://research.hktdc.com/en/article/OTU4MzA4NDgz. for digital experiences has gone up: whether engaging in telehealth or using a new fitness app, consumers are looking to digital innovations that provide a clear value-add, not the bare minimum. Despite major strides over the past few years, companies from healthcare providers to pharmaceutical brands to wellness apps are still missing opportunities to provide consumers with the personalized experiences they crave and the individualized information they need to improve their health and wellness. The technology that can help provide the experiences health consumers want is out there and constantly evolving—and the companies that embrace these digital innovations are the ones that will revolutionize human health in this next chapter. 36 37