ASTOUNDCOMMERCE.COM ASTOUND HEALTH REPORT 2023 Across ages, North Americans, who reported The decline in health wearable use in more mature and over a third of consumers expressed a desire the lowest use of health wearables of any region markets may reflect a failure of companies to for additional products to help them better address (32 percent), also held the gloomiest assessment assuage concerns and meet consumer needs: needs, from sleep to health to mindfulness. Around of their own health (just 52 percent described many, particularly those in younger demographics, the world, respondents predominantly used their their own health as at least “good” compared to are skeptical about the accuracy of the data mobile phones rather than wearable devices to track a global average of 57 percent). provided (“Did that workout really burn 350 health data across the wellness spectrum, from calories?”), and others are turned off by a lack of sleep patterns to fitness programs to fertility matters. Meanwhile, the two regions with the most actionable information (the “OK, my heart rate is For now, apps remain the best way to reach health optimistic perception of their own health also 65 beats per minute—so what?” factor). After all, consumers in every market, but there may be 5 reported the highest rate of health wearable use according to the latest McKinsey wellness report, a potential opening for new hardware—if it can —55 percent in MENA and 59 percent in LATAM. US interest in wellness sparked by COVID-19 demonstrate a major value-add for consumers who continues unabated, especially for millennials, may have wearied of carrying additional devices. Health Wearable Use 2021 2022 Health-Related Tracking Behaviors Via Mobile Phone Via Wearable GLOBAL 44% I use an app to help maintain my fitness goals 42% 24% 56% (e.g., view workouts, get fitness coaching, etc.) NORTH AMERICA 32% I use an app to monitor my sleep to better 30% 23% 68% understand my sleep patterns EUROPE 50% I use an app to help me lose weight 33% 18% 50% (e.g., calorie tracking, nutrition coaching, etc.) UK 49% I use an app to help manage my stress/anxiety 26% 18% 52% LATAM 59% I use an app to track my fertility or 25% 12% 41% other general women’s health matters MENA 55% I use an app to keep track of daily habits such as 35% 21% 45% drinking water, logging how many steps I take, etc. Figure 16: Percentage of respondents who currently use—or don’t use—health wearables by region. Figure 17: Percentage of respondents who report tracking each health-related goal via mobile phone and/or health wearable. 26 27