ASTOUNDCOMMERCE.COM ASTOUND HEALTH REPORT 2023 The arrival of COVID-19 dramatically accelerated the adoption of digital technologies across the health and wellness spectrum. Now, as disruptions have waned and life has settled into a new version of normal, the pressing questions for the industry are: What adoptions are here for good, and how can we better support health consumers during this next phase? In this 2023 report, we investigate consumer demands, expectations, and unmet needs for digital technologies and interventions now that the height of the pandemic has passed—and how these insights can help companies do more to improve human health. Our recent health consumer behavior survey indicates that global consumers crave more personalized experiences from healthcare providers and are open to filling out online health assessments in order to meet that need—despite rising concerns about the misuse and hacking of sensitive data. Establishing trust also plays an important role in the dynamic between drug companies and consumers: the majority of respondents feel pharmaceutical sites could become important resources in making healthcare decisions but worry about the accuracy and truthfulness of the information they find there. We also found a slight decline in the adoption of telehealth and health wearables, perhaps indicating that the bar for digital options is higher now that in-person alternatives are + more readily available. Global consumers crave more personalized experiences from healthcare providers 4 5