ASTOUNDCOMMERCE.COM ASTOUND HEALTH REPORT 2023 + Digital Adoption + Health Wearables The global adoption of health wearables experienced a downward shift compared to the previous year. Just 44 percent of people reported using health wearables, a + 13 percent decrease from 2021. Much of that decline The number of people who reported took place in the youngest demographic bracket we using health wearables has declined by surveyed. Although a substantial majority (64 percent) of 18-to-24-year-olds reported using health wearables in 2021, making them the cohort with the highest adoption rates that year, wearable use among that age group dropped to just 43 percent in 2022, falling behind every other segment of the under-55 population. 13% Health Wearable Use by Age 2021 2022 64% 60% 59% 54% 52% 43% 44% 45% 36% 22% 20% 20% + Despite consumer interest in 18–24 25–34 35–44 45–54 55–64 65+ wellness, health wearables are missing the mark in Figure 15: Year-over-year comparison of respondents who currently use health wearables by age. mature markets 24 25