ASTOUNDCOMMERCE.COM ASTOUND HEALTH REPORT 2023 And the global picture is not all bad news GLOBAL UK either. Almost 6 in 10 (59 percent) consumers NORTH AMERICA LATAM worldwide reported that drug company websites could become important sources Trust in Information EUROPE MENA for their personal health decisions if those sites provided relevant information. How that information is presented is crucial—the current lack of personalization on these sites makes it difficult for consumers to find information relevant to their own health, even if they’re actively seeking it out. There’s a clear opportunity for companies to increase 50% personalization and provide useful, accessible I believe all the information 44% content for health consumers in ways that drug companies provide to be 49% would build brand trust and awareness. accurate and truthful 44% 72% 67% 60% I believe the information contained 52% in clinical study results is 59% accurate and truthful 57% 80% 75% If drug companies would provide 59% relevant medical information on 57% their websites, they could become 51% an important source in my personal 57% healthcare decision-making 69% + 74% 59% Figure 14: Percentage of respondents by region expressing consumers worldwide reported that agreement with each statement. drug company websites could become important sources for their personal health decisions 22 23