ASTOUNDCOMMERCE.COM ASTOUND HEALTH REPORT 2023 + Consumers at a Glance Gender FEMALE MALE TRANSGENDER / NON-BINARY / GENDER NON-CONFORMING / OTHER 49% 50% 1% Figure 1: Distribution of global respondents by gender identification. Age AGES 18–24 AGES 25–34 AGES 35–44 AGES 45–54 AGES 55–64 AGES 65+ 9% 24% 24% 17% 14% 12% Figure 2: Distribution of global respondents by age. Location + Survey 15% IN AN URBAN AREA OR CITY Methodology IN A SUBURBAN AREA We surveyed 1,000 global consumers in 49% IN A RURAL AREA North America (Canada and the United States), Europe (France, Germany, and Italy), the Middle East and North Africa (MENA, comprising Abu Dhabi, Dubai, Egypt, and the 36% Kingdom of Saudi Arabia), Latin America (LATAM, comprising Mexico and Brazil), and the United Kingdom (UK). Participants were required to be at least 18 years old and not currently employed in the healthcare industry. All data shown represent the average of all global consumers, unless otherwise noted. Figure 3: Distribution of global respondents by area type. 8 9