ASTOUNDCOMMERCE.COM ASTOUND HEALTH REPORT 2023 + Key Takeaways More than half of global consumers (55 percent) want 1 a personalized experience from their healthcare provider’s website, but only 37 percent have ever filled out a health assessment online. 63 percent of respondents would fill out a health assessment 2 in return for more personalized service—but almost half (46 percent) worry that their health information will be hacked or misused. 3 Only 50 percent of respondents worldwide believe the information that pharmaceutical companies provide is accurate and less than half (46 percent) seek out health information on pharmaceutical sites. 4 59 percent believe drug company websites could be important resources for their health decisions—if those sites provided relevant information. 5 Telehealth adoption has declined by 20 percent as COVID-19 concerns wane: only 36 percent of those surveyed had had a telehealth appointment in the last 12 months, down from 45 percent in 2021. 6 The use of health apps and wearables also declined by 13 percent globally compared to 2021, and a mere 32 percent of North Americans reported using wearables. With digital therapeutics still in its infancy, consumer interest + 7 is high: two-thirds of global respondents (66 percent) 66% would consider using digital therapeutics in the future. of global respondents would consider using digital therapeutics in the future 6 7