CONSUMER HEALTH 2–1 (Poor/worst possible health) 3 (Average health) 5–4 (Best/good health) The global health crisis evidenced Figure 6. Personal Health Assessments how elusive good health can be, Grouped by Quality. Respondents were asked to categorize their overall physical health by thus resulting in a more health- envisioning a stepladder with rungs numbered from 5 to 1, where 5 represents the best possible health conscious consumer. Industry and 1 indicates the worst possible health. has followed suit—consulting firm McKinsey values the global health and wellness market at US$1.5 1 trillion . From digital workout gear to vitamins and supplements, the Notably, just over two in five consumers are also of the October 2021 Facebook whistleblower market to help consumers look good, increasing the frequency by which they employ revelations, detailing the harmful impact certain feel good, and stay in shape has coping mechanisms for stress and anxiety (see social platforms can have on the self-esteem and boomed, as further evidenced by Figure 7). Taking a digital detox, or refraining from overall mental health of younger users. McKinsey2. And these investments digital devices and/or social media for an extended in wellness are working. Our data period of time, has increased in frequency, with Sufficient sleep has been elusive for many show that 63 percent of consumers 30 percent of consumers engaging in this practice. during the pandemic—26 percent of consumers report being in at least good health The negativity often seen on social media has report they don’t get enough sleep as often as physically (see Figure 6). become a central issue for US lawmakers in light they should. 12 13