In Astound Commerce’s 2021 report Transforming the Healthcare Consumer Journey: Now and Beyond COVID-19, we analyzed the immediate shifts in patient behavior directly related to the onset of the COVID-19 pandemic. From that analysis it was evident that the outbreak had accelerated a digital- first mindset among consumers. What was less clear, however, was whether the seismic effects of the global health crisis had impacted the relationship between patients and healthcare providers (HCPs). To answer that, this year’s report takes an in-depth look at healthcare delivery beyond the pandemic, to better understand the patient’s healthcare journey in the current landscape. We look at the technologies patients are using with the intent to stay healthy, and we examine the complex relationship between patient and HCP, focusing on key factors such as trust and communication. 4 5

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