Half of global consumers currently use a health wearable, such as 4 an Apple Watch or Fitbit . This type of health tech has enormous popularity. Nearly one-third note that wearables assist them with maintaining a healthy lifestyle. As 2020 ushered in widespread digital-first consumer behaviors, there has also been increased adoption of health and fitness apps to help consumers manage their well-being. 23 percent of global consumers use apps to help cope with stress and anxiety (see Figure 8), and generationally, mobile app usage tends to skew younger overall—though nearly one-fourth of adults ages 45 to 54 report using apps to assist with weight loss (see Figure 9). 18–24 25–34 35–44 45–54 Attend a virtual appointment with 8% 14% 8% 3% a counselor or therapist Better understand sleep patterns 26% 28% 28% 15% Lose weight (i.e., calorie tracking, 38% 36% 23% 23% nutrition, and so on) Maintain fitness goals (i.e., workouts, 40% 40% 31% 21% coaching, and so on) Manage stress/anxiety 29% 27% 23% 20% Track daily habits (i.e., drinking water, 28% 24% 20% 9% steps taken, and so on) Track fertility or other general women’s 28% 30% 20% 6% health matters Figure 9. Patient Mobile App Usage for Health-Related Behaviors Grouped by Age Demographic. Patients reveal their usage of mobile apps to assist in their engagement of certain healthcare behaviors. However, a major implication of using third-party apps for health-related behaviors is that data can be shared unbeknownst to the consumer, raising serious privacy concerns. Therefore, the need for compliant consumerism becomes more DIGITAL HEALTH urgent, as mobile health apps continue to proliferate and gain greater consumer adoption. 16 17